12 Essential Landing Page Statistics

A high-converting landing page is a key component of lead generation campaigns.

On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more.

Let’s dive right in!

The median landing page conversion rate across all industries is 6.6%

A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.

The report revealed that the events and entertainment industry achieved the highest median landing page conversion rate at 12.3%, whereas the SaaS industry recorded the lowest rate at 3.8%.

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